To many of us in the exciting field of marketing, finance can be considered dry, boring and somewhat complicated.  But in order to improve our firms’ profitability and advance our career goals, it’s important for marketers to have a basic understanding of business and accounting principles. Have you found yourself asking these questions:

• I have an RFP that is asking for my firm’s “overhead rate.”  How is that calculated?

• How does my firm come up with “hourly rates?”

• What information is shown on the “Balance Sheet” and “Income Statement?”

This session answers these questions and, through information and examples, puts the field of finance in basic terms. You’ll learn more about the financial side of our industry, positioning your firm—and yourself—for future success.

Speaker:

Chris Rickman, CPSM

Principal / Business Manage

Zahl-Ford, Inc. Structural Engineers

Chris Rickman, CPSM joined Zahl-Ford in 1990 as a junior CAD (computer aided drafting) technician. Since then, he has worked his way into a leadership role and is now a firm Principal and the largest shareholder in the firm, other than the two founders.  His duties include coordinating all of the marketing and business development activities, managing the daily business operations, and overseeing the IT needs. 

Chris is actively involved locally, regionally and nationally in SMPS.  His leadership roles for the Oklahoma Chapter include, Newsletter Editor, President, Membership Chair, and Treasurer.  He co-chaired the 2010 Southern Regional Conference in Austin.  Nationally, he served as chair of the Certification Committee, where he helped develop version 2.0 of the CPSM study guide, and the Career Pathways Taskforce, where he helped develop tools to assist members in advancing their professional careers.

In 2011, he was honored by The Journal Record by being selected as one of Oklahoma’s “Achievers under 40.”

End of Year Board Celebration - B.Y.O.S. 

Join the 2010-2011 SMPS Oklahoma Board celebrates the end of the year at RedPin Bowling Lounge. After the Finance 101 program, we’ll head over to RedPin for a few snacks, drinks and bowling. Don’t forget your socks!

Time:  

2:00 - 3:15 - Finance 101

3:15 - 5:30 - End of Year Board Celebration

Cost:  

$30 Members / $45 Non-Members

Finance 101 Location: 

Downtown Library

300 Park Avenue

Oklahoma City, Oklahoma 73102

End of Year Celebration Location:

RedPin Bowling Lounge

200 South Oklahoma

Oklahoma City, Oklahoma 73104

Free parking is available in lower Bricktown with valid RedPin receipt

Become a Program Sponsor today!

- Two registrations to the program

- Company logo on announcements

- Direct access to program attendees via marketing materials 

   (sponsor is responsible for providing/distributing materials)

Monthly Program Sponsorship: $150 Member | $250 Non-Member

Interested in becoming a sponsor? Contact Karen MacCannell, kmaccannell@themcintoshgroup.com

Are you a CPSM? Need CEUs? Be sure to bring your SMPS Membership Number and sign our CEU Documentation Form located at the registration table.